What pages should a website have to succeed
In today's digital landscape, having a well-structured website is crucial for business success. Whether you're building a site for the first time or refining an existing one, knowing which pages your website needs can make or break your online presence. A well-organized site not only helps your visitors find what they need quickly but also boosts your site's credibility and SEO performance.
But what pages should a website have? In this guide, we'll walk you through the must-have pages for a website, ensuring you don’t miss any crucial elements that could be holding your business back.
Table of Contents
what pages should a website have? - Key Takeaways
Homepage: The first impression your visitors get—should be clear, engaging, and communicate what your business offers.
About Us Page: Builds trust by showcasing who you are and what sets you apart from your competitors.
Products or Services Page: Essential for detailing what your business offers and why customers should choose you.
Contact Page: A straightforward easy way for customers to get in touch with you, essential for credibility and trust.
Privacy Policy & Terms and Conditions Pages: Crucial for legal compliance and transparency, particularly when dealing with customer data.
What Additional Pages Should A Website Have : Depending on your business type, consider adding a portfolio, events page, and a blog to enhance customer experience and SEO.
This comprehensive guide will cover all the essential pages for a website, ensuring your website has everything it needs to engage visitors, build trust, and grow your business.
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A website serves as the central hub for your online presence, offering potential customers a space to learn more about your business, explore your services, and ultimately, engage with your brand. Whether you're running a small business or managing a large enterprise, a well-designed website helps build credibility, attract new clients, and serve as a platform for ongoing customer engagement. It's where first impressions are formed, and having the right pages ensures those impressions are lasting and positive.
What pages should a website have? Let’s dive into the essential pages every website should have to ensure a seamless user experience and business growth.
Homepage
The homepage is the most essential page on your website. It's often the first page visitors land on, and it sets the tone for their entire experience. Your homepage should immediately communicate what your business does and why visitors should care. A well-designed homepage can boost engagement and guide users toward taking specific actions, such as contacting you, browsing your products, or signing up for a newsletter.
What should a homepage have? Key elements to include:
A clear headline and subhead that describes your business or brand.
Strong calls to action (CTAs), such as “Contact Us,” “Learn More,” or “Shop Now.”
An overview of your services or products.
Easy navigation to other key pages.
Your homepage should load quickly and be optimized for mobile. A slow or confusing homepage can frustrate users and cause them to leave before they even explore your site. For more on ensuring your website performs well, check out our guide on 6 Mistakes You Should Avoid on Your Website.
About Us Page
The About Us page is where you can build trust and show visitors the people and story behind the business. It’s one of the most visited pages on any website because customers want to know who they’re working with. This page should reflect your company’s values, mission, and history, helping potential customers understand why they should choose you over the competition.
What should the about page have? Key elements to include:
Your company’s mission or vision.
A brief history of your business.
Introductions to key team members or founders.
Photos of your team or workspace to add a personal touch.
An authentic and relatable About Us page can turn casual visitors into loyal customers. To learn more about how custom designs can help engage customers, read our post on Custom Website Designs Attract More Customers.
Products or Services Page
The Products or Services page is where you showcase what your business offers. Whether you sell physical products or provide services, this page needs to be clear, detailed, and user-friendly. Customers should be able to quickly understand what you offer and why it’s valuable for them.
What should a product or service page have? Key elements to include:
Clear descriptions of each product or service.
Pricing details or a call to action for a custom quote.
High-quality images or videos of products (if applicable).
Features, benefits, and any guarantees or warranties.
A well-organized Products or Services page helps make a connection with your customers and ensures that they can find the information they need to make informed buying decision. If your business has multiple types of services consider creating separate pages for each to avoid overwhelming visitors and confusing google from an SEO perspective.
Contact Page
Every website should have a Contact page of some kind, it is one of the simplest yet most crucial pages on your website. It’s where potential clients, customers, or partners can reach out to you with questions, inquiries, or to start working together. A well-designed Contact page can improve customer trust and create opportunities for more business.
What should the contact page have? Key elements to include:
Your business’s phone number, email address, and physical address (if applicable).
A contact form for easy inquiries.
Links to your social media profiles.
Business hours, if relevant.
If you have a physical location I also recommend you include a map, your visitor will find it helpful and it will help with local SEO. I also find it helpful to include general FAQs if you find that you are getting the same type of inquires or questions. Most importantly - Make sure your contact page is easy to find from any other page on your website, usually as a link in your navigation bar or footer.
Privacy Policy Page
The Privacy Policy page is critical for legal compliance, especially if your website collects personal data from users (such as names, emails, or credit card information). A clear privacy policy builds trust and shows users that you care about their privacy and data security.
Key elements to include:
Information on what personal data you collect and how it is used.
How long you store the data and with whom (if anyone) you share it.
Details on how users can request to see, update, or delete their data.
Compliance information with relevant privacy laws (e.g., GDPR, CCPA).
Having a well-written Privacy Policy is essential for transparency and avoiding potential legal issues. Termageddon is my go to policy management software, it helps businesses generate customized policies for their websites and automatically updates them when the laws change ensuring that you are always compliant!
Terms and Conditions Page
A Terms and Conditions page outlines the rules users must agree to in order to use your website. This page is especially important for eCommerce websites or sites that offer subscriptions or services. It serves as a legal agreement that protects both you and your users.
Key elements to include:
Guidelines for using the website.
Intellectual property disclaimers.
Payment terms (if applicable).
Refund or cancellation policies.
Like your Privacy Policy, this page helps you manage user expectations and minimizes potential disputes. Termageddon can help you generate your Terms and Conditions and stay compliant.
What Additional Pages should a website have?
Depending on your business model, your website may need additional pages to enhance user experience and boost conversions. These can include:
Portfolio Page: A portfolio page is particularly useful for service-based businesses or creative professionals such as designers, photographers, or agencies. A portfolio page on your website showcases your best work and highlights successful projects, giving potential clients a visual sense of your expertise and quality.
Events Page: If your business hosts events, workshops, or webinars, an events page is a great addition. An events page on your website can serve as a centralized location for event details, registration links, and important dates, keeping your audience informed and engaged with your business.
Blog: Blog pages on your website help improve SEO, educates your audience, and positions your business as an expert in the field.
For more insights into maintaining a strong online presence after launching your website, don’t miss our post You Launched Your Website, Now What?.
FAQs
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The primary pages any website should have are the homepage, About Us page, Products or Services page, Contact page, and Privacy Policy page. These core pages are essential for giving visitors the information they need about your business, while also ensuring your site is legally compliant. A website should have additional pages like portfolios, events pages, and blogs to further enhance user experience and SEO.
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The number of tabs, or main menu items, on your website is not the same as how many pages should my website have. The number of tabs depends on the complexity of your site and the type of business you run. Generally, 5 to 7 tabs are recommended for easy navigation. These tabs often represent your core pages, such as "Home," "About Us," "Services," "Blog," and "Contact." Too many tabs can overwhelm users, while too few might make your site feel incomplete.
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The homepage is typically the most popular and visited page on any website. It’s the first impression users get and serves as the gateway to the rest of the site. However, the About Us page and Products or Services pages often receive significant traffic as well, as visitors look to learn more about your business and what you offer.
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Header: Usually includes your logo, navigation menu, and possibly a call to action.
Body: The central content area where your message, services, and images are presented.
Footer: Typically contains additional links, contact information, and legal disclaimers like privacy policies.
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The optimal number of pages for a website depends on your business needs. Small business websites generally have around 5 to 10 core pages, while larger websites may have dozens. The key is to include all necessary information while maintaining a clean, organized structure. It’s important to ensure that each page serves a purpose and adds value to the user experience.
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Yes, the number of pages on your website can impact SEO. Having more pages gives you more opportunities to rank for different keywords, especially if each page targets specific search queries. However, quality is more important than quantity. Pages should be well-optimized with relevant content, keywords, and good internal linking to improve your website’s SEO performance.
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It’s not necessarily about having more or fewer pages, but about the quality and relevance of those pages. More pages can improve SEO if they are valuable and well-optimized for your target audience. However, too many unnecessary or poorly maintained pages can hurt your rankings. Focus on creating a balanced website with essential pages that meet user needs and improve their experience.
Conclusion
What pages should a website have is a very common question when your starting to work on your website. Creating a website with the right set of pages is essential to your business’s success so kudos to you for looking into this to make sure you get it right. A well-organized site not only improves user experience but also drives better business results. By including these essential pages for a website — homepage, About Us, Products or Services, Contact, Privacy Policy, and Terms and Conditions—you’ll ensure your site is both user-friendly and effective.
In addition, consider adding extra pages to your website like a portfolio page, events page, or a blog to further enhance the customer experience and improve your SEO performance. By taking the time to understand what pages a website should have to succeed, your website will be better positioned to engage visitors and grow your business.
